Finding the balance between unconventional tech funding routes

Much of what we hear about is startups getting giant checks from well-known VC firms who seem to have endless supplies of cash to throw at an idea, regardless of its feasibility, profitability or risk.

Many young entrepreneurs are programmed to think that getting an enormous payday from a VC is the only way to move their startup forward, and they choose to focus on the dollar signs instead of building a company that can last and thrive within its means.

The VC pipeline can often be clogged and demanding, taking entrepreneurs’ attention away from their core mission. But there are other – sometimes better – funding avenues available for those who start a business with a dose of reality and a sound business strategy.