Consumer Comfort On The Rise

Consumer comfort rose 3 tenths in the July 1 week to 57.6 to cap a 3-week run that has added nearly 2 points to the index which peaked back in April at just over 58. The gains suggest that tariffs and talk of trade wars are having no significant effect on the U.S. consumer in contrast, however, to both the consumer confidence and consumer sentiment reports which are showing a step back in expectations.