Americans' daily self-reports of spending averaged $91 in August, down
from $100 in July, which was the highest average for any month since
July 2008. Last month's average is in line with the $89 reported in
August 2015, but slightly below the averages for the same month in 2013
($95) and 2014 ($94).
The spending average for August is on par
with the average of $90 for 2016 so far. In Gallup's nearly nine-year
trend, August has generally not been a standout month for spending,
ranking neither among the highest nor the lowest spending months in most
years. Looking forward, Americans typically report less spending on
average in September than in August, including each year since 2010.
Both
higher- and lower-earning Americans reported lower spending on average
in August than in July. The drop was more pronounced among Americans
whose annual household incomes are $90,000 or higher, whose
self-reported daily spending average fell $21, to $140. Spending dropped
less in August among Americans whose annual household incomes are lower
than $90,000.
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